...For
the disgruntle customer. the web is the ideal medium to
vent spleen. But is it any more effective than writing a
letter of complaint?
While
making public your indignation can certainly be cathartic
- not least for the delicious thought that it might just
put off potential customers - does it achieve much else?
A spokeswoman
for How to Complaint (see internet links to the right) says
the best way to secure an apology, explanation or compensation
is to complaint through the firms' proper channels.
"I
don't think a protest website is a good way to action on
your complaint. For one thing, the company has to look at
the site, and it could just result in a court case. If nothing
else, it could just put their backs up."...
...For
those that are moved to make an official complaint, here
are some tips from the How To Complain website.
